Specialists in providing
hearing leads and
appointments globally.
We are a refreshingly different hearing aid advertising company.
We strongly believe we are the ultimate in digital advertising for the hearing aid industry across the UK and Ireland. Providing professional appointment generation by hearing care specialists for hearing care specialists.
Let us explain why we can make these bold claims!
We are made up of audiologists & hearing professionals who have been involved in the hearing test generation for 15 years, constantly evolving through changes in the world of audiology and marketing methods. Together, we produce content for creative ad campaigns and pass it on to our design team. Using their years of industry experience, this team transforms the content into professional looking adverts. Once received, our specialist coders get to work integrating the ad designs into social media platforms and digital news outlets to maximise exposure.
The marketing materials we use are constantly tested, tweaked & perfected to ensure fresh content that appeals to the online community of seniors with hearing loss. The messages we use not only turn into appointments, but also have a high appointment to sale ratio.
It's extremely important that our methods work and continue to work, because we supply exactly the same leads to our own practice-based and domiciliary audiologists in Kent, Essex and South East London. In our case, necessity really does breed success. We need great quality appointments just like you do!
We consistently supply leads to many other independent audiologists who also benefit from hearing tests generated in their areas. This is why they continue to pay for our service and appreciate all the additional business it brings.
Any typical lead generation company can produce a hearing aid lead. They can achieve this with literally zero knowledge of the industry, by borrowing images and randomly searched content. Typically, this leads to poor quality appointments with low-potential clients.
We prefer a very different approach. We take enjoyment from creating interesting articles we are proud of, with appealing messages that display relevant knowledge and intelligent thought. These range from lifestyle-inspirited content, to YouTube product reviews, through to the latest news articles within the hearing industry. We mix this up with historically successful traditional ads from the days of printed press. It may be a dying medium, but those messages can still work a treat!
We run a collection of highly effective adverts/creatives across advertising channels such as Google Native, Outbrain, Taboola and Social Media. Our adverts run across online publications such as The Daily Mail, The Guardian, Sky News and The Telegraph. This gives us access to an affluent, motivated audience who are highly engaged and give genuine consent to receive a call about their hearing health and the reason they submitted their details.
At present, Facebook is a successful way to reach our target market with clever marketing techniques. Right now, it makes up half of our total advertising, which we constantly monitor to ensure continued success.
We very quickly realised that whilst posting paid-for, geographically targeted advertising on social media platforms like Facebook is relatively easy to do, actually obtaining solid leads in abundance is far more challenging. Why? Because Facebook marketing is complex. Facebook's advertising arm is a large and complex platform with billions spent on it every year across the globe. This is why it’s so important that we employ marketing specialists who understand its nuances and the best way to distribute each advert.
Facebook’s advanced features can be sophisticated and leveraging them requires both a technical and marketing-based understanding. We at orchestrate have the expertise to utilise all of the intricate features and closely monitor as they evolve.
We have marketeers who understand Facebook’s changing policies of how, where and to whom a product can and cannot be promoted.
Advertising to Facebook users requires a particular way of phrasing and understanding just how to nuance each message, so that we garner suitable response. Our professionals are very au fait with these techniques, but do so with respect to the industry, without making unrealistic, bold claims which can mislead prospective clients.
Orchestrate use in-house verification software to ensure that the lead data (email address, phone number) is accurate, active & working. This means that we only send you leads that are valid & fully verified. This therefore saves you time and enables you to generate a higher return on your investment. We send you leads that are more likely to convert due to inside knowledge that we have at our disposal. This means higher conversions and more value for money for you.
We constantly verify the success of our marketing by testing the lead quality ourselves on Regain Hearing's audiologists. We obtain useful data and stats on the performance of each and every message we run campaigns on.
Ultimately, we produce great ads that respect the audiologist as a professional and regard them as a crucial element in the hearing aid purchase & ongoing success. They will never be price-led messages like comparison website leads.
We give you the freedom to charge a fair price for hearing aids, allowing enough profit margin to look after your patient for the longer term.
Due to our resources we are incredibly agile.
We can launch new landing pages and
campaigns in just a few hours. Once the
campaign terms have been agreed, you
can start receiving leads that very same day.